What's new

AI Analytics Assistant

Ask plain-English questions about your site's performance and get instant, accurate answers powered by Claude. The assistant understands your data context—top pages, referrers, goal conversions, and trends—without ever leaving your dashboard. No prompt engineering required; just type what you want to know.

Goal Conversion Tracking

Define conversion goals—signups, purchases, button clicks, or any custom event—and track their completion rate directly on your dashboard. Set a monthly target and watch real-time progress bars update as visitors hit your goals. Goals can be scoped per page or across your entire site.

Scheduled Email Reports

Get a beautiful weekly or monthly digest delivered straight to your inbox—or your whole team's. Each report includes a summary of top pages, traffic sources, device breakdown, and a comparison against the previous period. Preview the report before scheduling, and send a one-off copy any time.

Funnel Analysis

Map out multi-step user journeys—from landing page to checkout—and instantly see where visitors drop off. Define up to eight funnel steps using page paths or custom events, then view conversion rates for each step with side-by-side period comparisons. Spot bottlenecks and fix them fast.

Public Launch

Simplest Analytics is live. We launched with cookie-free page view tracking, real-time visitor counts, referrer and UTM source breakdown, device and browser stats, and a clean one-page dashboard. GDPR-compliant out of the box—no consent banner needed, ever. Free tier available with no credit card required.